Helping you navigate business data

Hi, I'm Sharron Atkins and I spent more than 20 years in the B2B data industry, working for some terrific companies like 118 Group and Thomson Local Data. My clients included Google, Checkatrade, Reach Plc, Feefo, Natwest, Royal Mail, and many MANY smaller companies who needed data or sales leads to power their own sales and marketing efforts.

Now, I operate independently, working for data users

I know that B2B data is deliberately confusing, both in the UK and globally. Many suppliers aren't actually owners/creators, a huge volume knock out overused lists, and sadly some even operate outside of GDPR practices, which puts you at risk of breaking the law when you use data that shouldn't be for sale.

My role is to help you find the right supplier and where appropriate get the right custom-build - which might mean making multiple suppliers work together. They CAN do this, they often don't want to!

I'm paid by you, as a daily rate or as a percentage of the savings I can make you in negotiating the right contract. That way, I remain impartial and commited to you, not to them.